Lu Yan
Krannert 508
403 W State Street
West Lafayette, IN 47906
Hey, thanks for stopping by! 👋
I am a covex combination of quantitative marketing researcher and data scientist.
I’m a Ph.D. Candidate at Krannert School of Management, Purdue University. My research interests are mainly in quantitative marketing, causal inference with machine learning, digital marketing. During my Ph.D. studies, my thesis is conducted under the supervison of Prof. Ting Zhu.
I received my Master in Marketing from Purdue univeristy, my Master and Bachelor in Software Engineering from Nanjing Unversity.
In my spare time, I enjoy doing sports (mostly running, cycling, gymming, and swimming), traveling, and watching football games with friends and family. I also like reading history, philosophy, and art.
news
| Jan 7, 2023 |  Presented paper Impact of Club Store Shopping on Household Food Carbon Footprint at Marketing for Environmental Sustainability Conference(Stanford, US) |
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| Jun 16, 2022 | Presented paper Impact of Club Store Shopping on Household Food Carbon Footprint at ISMS Marketing Science Conference(Virtual) |
| Apr 25, 2022 |  Received Purdue University Teaching Academy Graduate Teaching Award |
| Aug 21, 2021 | Received Distinguished Graduate Student Instructor Award |
| Jun 5, 2021 | Presented paper Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-Up at ISMS Marketing Science Conference(Virtual) |
| May 12, 2020 | Received Best Presentation Award at Krannert Ph.D. Research Symposium |
| Apr 30, 2020 | Received The Purdue Research Foundation (PRF) Research Grants (One-Year Stipend and $7,000 Bonus) |
| Jan 10, 2020 | Received Krannert Doctoral Research Funds ($1,320) |